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of orders paid cash on delivery
Most online orders in Pakistan are still paid in cash at the door, so refusing one costs the shopper nothing.
Pre-seed · Lahore & Islamabad · 2026
Try it on Keep what fits In two hours
DoorFit is the 2-hour try-at-home layer for Pakistan's fashion retailers. A trained stylist brings the shopper's picks, waits while they try them on, and takes back what doesn't fit, on the spot. Shoppers pay only for what they keep.
پہنیں، پسند کریں، رکھیں
≤ 2 hrsorder to doorstep
15 minstylist waits while you try
0return shipments for the brand
No. 02 · The problem
Pakistan's fashion e-commerce has a doorstep problem.
Shoppers can't try anything before paying, sizes vary from brand to brand, and cash on delivery lets them refuse a parcel at the door for free. Brands pay for that twice: once to ship it out, and again to bring it back.
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of parcels come back unsold
Refused or undelivered orders (return-to-origin) are paid for twice, and the stock is stuck in transit for days.
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returned at Europe's fashion leader
Clothing is the most-returned online category everywhere. The top reason is fit.
Every refused parcel is a lost sale and a double shipping bill. The fitting room is the one thing online fashion can't ship.
No. 03 · The solution
We bring the fitting room to the front door.
A checkout option that retailers add in one click: “DoorFit · Try at home in 2 hrs.” The shopper stays on the brand's site, and we run everything after the click.
STEP 01
Pick up to 5
The shopper adds several sizes or styles and picks DoorFit at checkout. Nothing is paid upfront except a small try-at-home fee.
- Mix sizes, colours, pret and footwear
- Fee of about Rs 299–499, waived on big baskets
- Phone-OTP verified
STEP 02
Try for 15 min
A trained DoorFit stylist collects the items from the brand's nearest store and arrives within 2 hours, then waits while the shopper tries everything on.
- Female stylist on request
- Tamper tags and an item check on hand-back
- Live tracking and ETA
STEP 03
Keep what fits
The shopper pays only for what they keep, by Raast QR, JazzCash, Easypaisa, card or cash. Everything else goes back to the store the same day.
- No return pickup and no refund wait
- Stock is back on the shelf within hours
- The brand learns which sizes fit and which don't
No. 04 · Live demo
Be the shopper. Tap through it.
This is a working mock-up of the checkout and doorstep flow. Time is compressed: 2 hours takes about 8 seconds.
- Choose itemsPick up to 5 pieces from a partner brand.
- Choose DoorFit at checkoutRs 399 to try at home, paid only once.
- Stylist on the wayPicked from the brand's Gulberg store, tracked live.
- Try & decide15-minute window. Keep or return each item.
- Pay for what you keepReturns go back to the store today.
No. 05 · For retailers
A plug-in, not a project.
A Shopify app, a WooCommerce plugin, or a REST API for custom stores. DoorFit syncs store inventory, routes the nearest store's stock to the shopper, and settles payments to the brand daily.
| Standard COD courier | DoorFit try-at-home | |
|---|---|---|
| Delivery time | 2–5 days | Under 2 hours in covered zones |
| Doorstep refusal | Free for the shopper; the brand pays both ways | The try fee is charged even if nothing is kept |
| Wrong size | A return request, then pickup, then a refund wait | Swapped on the spot: the shopper orders two sizes and keeps one |
| Stock in transit | Locked for 7–14 days on returns | Back at the store the same day |
| Cash handling | COD remitted after days | Digital-first (Raast/wallets); daily settlement |
| Customer insight | None | Fit data on what was tried, kept and returned, by size |
No. 06 · Market & why now
A large, cash-heavy market that's going digital fast.
Instant payments, more smartphones, and brands that already run stores and online shops side by side. Together these make it possible to fulfil a 2-hour try-on from a nearby store.
No. 07 · Unit economics
Run the numbers yourself.
Contribution margin per order for one stylist in a dense zone. The defaults are our pilot assumptions. Move the sliders to test them.
Contribution margin / order
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Break-even—orders / stylist / day
Per stylist / month—contribution (26 working days)
Projections for a pre-launch business, not results. Revenue = try fee + commission on the value of kept items. Costs = the stylist's fully loaded day cost divided by orders, plus variable cost per order (payment fees, tamper tags, insurance, packaging). Fixed overheads are excluded.
No. 08 · Retailer ROI
What a brand gains each month.
Our pitch to brands, in their own numbers. Enter a brand's monthly online volume and see what moving part of it onto DoorFit is worth.
Net monthly gain for the brand
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Illustrative. “Returns avoided” = refused or returned orders on the DoorFit share × the cost of each failed delivery (both shipping legs plus handling). “Extra sales” = conversion uplift on the DoorFit share × the brand's gross margin. The brand no longer pays a courier fee on those orders, and pays DoorFit's commission on kept items instead.
No. 09 · Coverage & rollout
Dense zones first. Two cities.
The 2-hour promise only holds where brand stores and affluent shoppers are close together. Lahore is our main hub. Islamabad/Rawalpindi runs in parallel to prove the model works in more than one city.
City
Phase
—live zones
—stylists (plan)
No. 10 · Business model
Paid by both sides, and the fit data is ours.
The shopper pays for convenience. The brand pays only when a sale actually happens. Every order also tells us what fit and what didn't, which no courier can see.
i
Try-at-home fee (shopper)
Rs 299–499 per order, waived above a basket threshold the brand sets. Charged even when nothing is kept, which discourages abuse.
Day 1
ii
Commission on kept items (brand)
8–12% of the value of kept items. The brand pays for sales, not deliveries. That replaces their courier fee and the cost of returns.
Day 1
iii
Fit & size intelligence (SaaS)
Dashboards showing which sizes, cuts and fabrics get kept or returned, by neighbourhood. This helps brands cut production waste and return rates on all their channels.
Month 9+
iv
Micro-hub storage & priority slots
Brands rent shelf space in shared DoorFit hubs to guarantee 60-minute delivery. Shoppers can pay extra for evening slots or styling sessions.
Month 12+
No. 11 · Competition
Couriers move boxes. We close sales.
Pakistan's last-mile players compete on price and reach. None of them offers a stylist who waits at the door while the shopper tries things on, then settles payment and returns on the spot.
Full try-on
No try-on · Days
Hours
Delivery speed →
Try-before-you-pay →
No. 12 · Go-to-market
Land 10 brands. Own two cities.
Pret brands with flagship stores in our zones are the beachhead. Launch is timed around Eid and the wedding season, when demand for try-ons peaks.
Months 0–3
Pilot
- 5–10 pret & footwear brands, commission-only for 60 days
- DHA, Gulberg (Lhr) and F-6/F-7 (Isb)
- 12 stylists, manual dispatch plus an app
Months 3–6
Prove
- Shopify & WooCommerce plug-ins go live
- Target 60%+ keep rate and 95% on-time delivery
- Case studies: RTO cut and conversion uplift
Months 6–12
Densify
- 25+ brands, 8 zones per city
- First shared micro-hub in Lahore
- Creator and Instagram co-marketing at checkout
Months 12–18
Scale
- 40+ brands, about 15k orders/month
- Fit-intelligence SaaS launched
- Karachi readiness and seed round
No. 13 · Risks & mitigations
What could go wrong, and our plan.
“People will order for fun and keep nothing.”
The try fee is always charged. New users are limited to 5 items / Rs 40k per order, and orders need phone OTP. A trust score unlocks bigger baskets, and repeat zero-keep users are throttled.
“Items come back worn or damaged.”
Tamper tags and a stylist check at hand-back. Damage is photo-logged, the item is charged to the shopper, and transit insurance covers the stock.
“Stylists waiting 15 minutes kill throughput.”
Zones are dense, so drives are short. Orders are batched by neighbourhood, and the calculator above shows break-even at only a few orders per stylist per day.
“Store staff won't pick fast enough.”
A 20-minute pick SLA with live store dashboards. High-volume brands move top sellers into DoorFit micro-hubs from month 6.
“Safety: a stranger entering homes.”
Verified, uniformed stylists, a female stylist on request, an SOS button in the app, and try-on at the door or lobby if preferred.
“Amazon shut down Try Before You Buy.”
Amazon's model was ship it, wait up to 7 days, then mail it back, run nationwide on a limited range of items. Nordstrom's Trunk Club also shut, in 2022. DoorFit settles returns during the same visit, only in dense zones, using stock from stores, in a market where refusing at the door is already normal.
“Cash handling and theft.”
Digital-first payments (Raast QR, wallets, card), cash limits per stylist, and daily deposits.
No. 14 · Team
The people behind the door.
Operators who know Pakistani fashion retail and last-mile logistics, and engineers who can build the plug-in and dispatch stack.
No. 15 · The ask
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Pre-seed to prove try-at-home in two cities.
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